Website design & user experience (UX) are key to business growth
We hear day in & day out that our attention spans are so much shorter than before, but I don’t believe that to be true. How do you explain binging on an 8 hour tv show? Our attention spans are not shrinking, but becoming more selective. It is now, more than ever, important for brands to ensure their digital footprint is optimized for today's world.
The importance of websites has increased exponentially, and it is key for business owners to understand why.
Websites can make or break a business. To build a successful brand, you will need a loyal following and trust and both of these are built over time with the use of a website. The past few years, we have seen an increase in the importance of UX (user experience). Having a great UX for consumers only works in a company’s favor - a Forrester study shows that having a good UX design can boost conversion rates by 400%!
Let's take a look at some reasons we should care about website design and UX:
Website design and UX play a key role in keeping users on your page longer. This is key across all types of businesses because revenues are tied to their online business (e-commerce brands have products & for service based companies, you need to have visitors complete an action so they become customers).
Even though social media is the new, hot thing, it is important to not forget about your website. It is the one thing you own. Other platforms control your social media handles and can go away at any time, but your website is the one place consumers know to go regardless of what may happen. Remember MySpace, Vine, & how Tik Tok is the new thing? (Also, if you don’t remember MySpace or Vine, clearly I have seen too much of the internet.) Instagram algorithms have changed so many times in the last few years that it’s hard to keep up, but your website is yours alone. It’s the one platform that has stayed consistent.
How is your website performing?
